Effective Facebook marketing strategies for businesses

Effective Facebook marketing strategies for businesses

1. Leverage the Existing Traffic to Your Site

Remember that it is advisable to have a website for every business since it will function as your sales transaction hub or storefront where people buy your products or learn more about your services.
You can easily leverage the existing traffic on your site by putting social media icons that can be seen and clicked, which are direct links to your Facebook page and/or any other social media account pages you have. Refer to the picture below as an example.

Hot Facebook Marketing Tip:
Most websites put their social media icons above their home page or header since it is the area where these icons could be easily seen; thus, this move provides better click-through rate (CTR) placements.

2. Use Your E-mail Signature to Display Your Fan Page URL

If you’re using e-mail as one of the ways to contact or reach your customers, using your e-mail signature to display your fan page URL will be effective. Having your social media pages URL beneath your e-mail messages or at your signature will make your recipient see it easily and probably click it, which can convert into traffic or a following.

Hot Facebook Marketing Tip:
If you have current events on your social media pages, you might want to include them on your e-mail signature with a call-to-action format.
Example: Want to receive a gift from us? Like us on Facebook!

3. Send Out an E-mail Blast

Letting people know that you are on Facebook is the first goal you should achieve. Sending an e-mail blast is just one of the best ways to do this.
Few of the great e-mail marketing tools are MailChimp, AWeber, and Constant Contact.
You might want to consider sending an e-mail blast between Monday and Wednesday mornings for most conversions. A study from HubSpot, The Science of Email Marketing 2012, stated that morning e-mails get high CTR.

4. Promote Facebook Page In-store

Do your customers come to your store? Promoting your Facebook page and other social media accounts in-store is just another great way to let your customers know that you are on Facebook.
Remember that if you’re exerting efforts on your Facebook marketing online, you should also do it offline.

Bonus Facebook Marketing Tip:
You might also want to put your social media account pages links on your:

• business cards
• front mirror or doors
• walls
• packaging
• … and more!

5. Determine the Best Day to Post

Perhaps my favorite feature that Facebook Pages have is the Insights. By going to your Posts Insights, you will be able to see the average time when your fans are online.
In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours on scheduling your post.
You can access your Posts Insights by following the steps below:

• Go to your Facebook Page.
• You will see “See Insights” above your Page, click it.
• You will see your Insights overview from there, find the Posts tab and click it.
• Hover your mouse on the day you want your post to be scheduled and you will able to see the best hours that your fans are online.

6. Create and Schedule Your Status Updates

The average daily active user on Facebook is 757 million, according to a January 2014 report. And a certain percentage from those millions of people could be your next potential customers.
If you want to use Facebook for maximum advantage, you need to post contents for your target audience with consistency. Your goals should be either to educate, to entertain, or to empower them.
There are also some Facebook posting statistics that you might want to consider when creating your status updates:

• Using emoticons increases comments by 33% and makes posts be shared 33% more often and get liked 57% more often than posts without emoticons (source: AMEX OPEN Forum infographic).

• Question posts get more comments (source: HubSpot).

Scheduling Your Facebook Status Updates:
Facebook has a built-in feature that allows you to schedule a post to appear on your page later. If you want to know more about it and the detailed steps on how to use it, refer to this link and continue reading below.