Business Details : 7. Use the Facebook Plugins Integrating Facebook Plugins on your website will give you more advantages on branding awareness and followers increase on Facebook. For blogs or websites with sidebars, you may want to use the Facebook Like Box or Like Button. For your website pages and blog posts, it is best to use the Like Button, although you can actually use them both! You may want to consider doing experiments on what’s the best Facebook plug-in for your website. 8. Use Facebook Ads You may hate it, but investing on Facebook ads will give your business a lift especially if you’re a start-up or a small business. Facebook ads aren’t really expensive as you might think; you will love them once you tried to test them to get the best conversion that can impact your followers and your business growth. Consistent testing and experiments are necessary once you use them. Facebook ads currently help you create your campaign depending on the results you want to gain: Facebook Page Engagement— Ads that boost your posts and increase likes, comments, shares, video plays, and photo views Facebook Page Likes— Ads to build your audience on Facebook Clicks to Website— Ads to encourage people to visit your website Website Conversions— Ads to promote specific actions for people to take on your website; you’ll need a conversion-tracking pixel to measure your results App Installs— Ads to encourage people to install your app App Engagement— Ads that get more activity on your app Event Responses— Ads to promote your event Offer Claims— Ads to promote offers you created; you’ll need to use an offer you’ve created on Facebook or create a new one The setup for each ad varies depending on what results you want to see. Below are few things you might want to consider when you set up your ads: Target your desired audience (gender, age, locations). If you use Google Analytics display tracking, you can use the data from there and use it for retargeting. Use an engaging picture if you’re planning to use Facebook ads for your page or external pages. Use an easy-to-answer or an engaging ads description, here’s an example. If you’re selling gift items, you might want to put something like this: “If you think giving gifts can make someone smile, Like Us today!” Since the text is easily answerable by Yes or No, those people who most likely say “yes” will be converted as your fans. Trust me, this is so effective. Note: You can only use 90 characters for your Facebook ads text/description. 9. Think Outside the Box and Create Facebook Contest A 2013 report stated that 35% of Facebook fans like a page so they can participate in contests. People love contest and free stuffs. Doing a Facebook contest for your fans will give you higher engagement scores and activity. A simple “caption-this-photo” contest can actually bring in 5.5 times more connects than regular posts. If you sell products, you might want to give one of your products as a prize; whereas if you provide services, perhaps a free 1-hour consultation, designs, or any of your service can be used as the prize. Make sure that everybody can join and don’t forget to promote it! 10. Use the “@ feature” in Facebook Using the @ feature for Facebook will let your fans feel that they are important and are part of your business page. The Facebook @ feature will let you tag people or even other Facebook pages. Show gratitude and enthusiasm by using Facebook @ feature whenever your fans appreciate or ask something about your business because it can build a fruitful relationship and loyalty between your business and your customers. 11. Develop a Facebook Reveal Page Reveal page is a great option if you want to offer an exclusive advantage for your fans. It allows new visitors to like your page first before they can see the details of your events, contest, or deals, which can help you gain more fans and likes. According to Socially Stacked, 42% of fans like a page to get a coupon or discount. Another study by Wildfire Interactive showed that coupon-based campaigns received the highest engagement rates. facebook-reveal-page Bonus Facebook Marketing Tip: Most businesses that used reveal pages put exclusive discount coupons or free download such as e-books. My favorite tool for creating a reveal tab is Woobox, which is free. 12. Integrate Social Media Sharing Using social media plug-ins or integrating social media sharing buttons on your website makes it easy for your visitors and customers to share your website pages. Once a person shared your content through Facebook and other social media sites, their friends can easily see those links on their Facebook profile and news feed. You could also gain a share from them, which will make the process repeatable in a sense that it can also be shared by their friends of friends—possibly making it viral. This will also help increase your website traffic. social-media-sharing My favorite free social media sharing plug-ins are: Digg Digg Digg Digg by Buffer displays all popular social sharing buttons with count. Flare Although the plug-in isn’t in active development anymore, it features eye-catching and simple social sharing bar that lets your content get shared. Mashshare Mashshare sharing plug-in is a high-performance share functionality inspired by Mashable. The beautifully designed big buttons of “Share on Facebook” and “Tweet on Twitter” are my favorite. 13. Engage with Your Facebook Community Engaging and talking with your community on Facebook could build a strong relationship, trust, and loyalty. The most exciting result about this is that they can also turn as your repeat customers or potential leads. Facebook can also be used as one of your customer support hub. 14. Engage with Other Facebook Pages You might want to engage with other Facebook pages using your Facebook page account. Find those Facebook pages where your customers hang out. Your comment will serve as a link toward your page that can lead to an additional like or following (see below image). You could convert those “likes as fans” into “likes for conversions.” facebook-link-relationship-building 15. Use Images and Videos for Your Content Updates People love images and videos; they can also be seen easily on Facebook News Feed, which makes them easy to engage with. Wishpond’s data says that posts that include photos receive 120% more engagement than the average post, while posts that include photo albums received 180% more engagement. Hot Facebook Marketing Tip: You might want to put a call-to-action text with shortened links on each of your photo descriptions toward your website to gain traffic. My favorite resource for this is Bitly. Why shortened links? Shorter posts get 23% more interaction. Posts with 250 characters can get you 60% more engagement while posts with less than 80 characters can help you gain 66 % more engagement. facebook-shorter-posts 16. Create or Join Facebook Groups Facebook groups have three types of privacy: open, closed, and secret. These different types also serve different functionality and ways to use. Open Group Anyone can see the group, who’s in it, and what members post. Open groups are mainly used to build awareness, authority, and interest in your brand. This is the best group if you want to establish yourself as an expert and to network with others in your industry. The main focus that you should do on open groups is not selling but rather participation and interactions. Closed Group Anyone can see the group and who’s in it. Only members see posts. Closed groups are best to use for customer support purposes. For example, we are using Closed Group for one of my clients current customers who want to share ideas with other users. We also use this for customer support and solve problems. Secret Group Only members see the group, who’s in it, and what members post. Secret members-only groups are great for higher-level discussions that need confidentiality. For example, since I manage lots of teams, companies, and businesses, we use secret groups for collaboration and follow-ups. Other companies find the secret group useful as one way to network with their clients or customers especially for those on coaching, training, or consulting industry.

Wednesday 11 March 2015

7. Use the Facebook Plugins Integrating Facebook Plugins on your website will give you more advantages on branding awareness and followers increase on Facebook. For blogs or websites with sidebars, you may want to use the Facebook Like Box or Like Button. For your website pages and blog posts, it is best to use the Like Button, although you can actually use them both! You may want to consider doing experiments on what’s the best Facebook plug-in for your website. 8. Use Facebook Ads You may hate it, but investing on Facebook ads will give your business a lift especially if you’re a start-up or a small business. Facebook ads aren’t really expensive as you might think; you will love them once you tried to test them to get the best conversion that can impact your followers and your business growth. Consistent testing and experiments are necessary once you use them. Facebook ads currently help you create your campaign depending on the results you want to gain: Facebook Page Engagement— Ads that boost your posts and increase likes, comments, shares, video plays, and photo views Facebook Page Likes— Ads to build your audience on Facebook Clicks to Website— Ads to encourage people to visit your website Website Conversions— Ads to promote specific actions for people to take on your website; you’ll need a conversion-tracking pixel to measure your results App Installs— Ads to encourage people to install your app App Engagement— Ads that get more activity on your app Event Responses— Ads to promote your event Offer Claims— Ads to promote offers you created; you’ll need to use an offer you’ve created on Facebook or create a new one The setup for each ad varies depending on what results you want to see. Below are few things you might want to consider when you set up your ads: Target your desired audience (gender, age, locations). If you use Google Analytics display tracking, you can use the data from there and use it for retargeting. Use an engaging picture if you’re planning to use Facebook ads for your page or external pages. Use an easy-to-answer or an engaging ads description, here’s an example. If you’re selling gift items, you might want to put something like this: “If you think giving gifts can make someone smile, Like Us today!” Since the text is easily answerable by Yes or No, those people who most likely say “yes” will be converted as your fans. Trust me, this is so effective. Note: You can only use 90 characters for your Facebook ads text/description. 9. Think Outside the Box and Create Facebook Contest A 2013 report stated that 35% of Facebook fans like a page so they can participate in contests. People love contest and free stuffs. Doing a Facebook contest for your fans will give you higher engagement scores and activity. A simple “caption-this-photo” contest can actually bring in 5.5 times more connects than regular posts. If you sell products, you might want to give one of your products as a prize; whereas if you provide services, perhaps a free 1-hour consultation, designs, or any of your service can be used as the prize. Make sure that everybody can join and don’t forget to promote it! 10. Use the “@ feature” in Facebook Using the @ feature for Facebook will let your fans feel that they are important and are part of your business page. The Facebook @ feature will let you tag people or even other Facebook pages. Show gratitude and enthusiasm by using Facebook @ feature whenever your fans appreciate or ask something about your business because it can build a fruitful relationship and loyalty between your business and your customers. 11. Develop a Facebook Reveal Page Reveal page is a great option if you want to offer an exclusive advantage for your fans. It allows new visitors to like your page first before they can see the details of your events, contest, or deals, which can help you gain more fans and likes. According to Socially Stacked, 42% of fans like a page to get a coupon or discount. Another study by Wildfire Interactive showed that coupon-based campaigns received the highest engagement rates. facebook-reveal-page Bonus Facebook Marketing Tip: Most businesses that used reveal pages put exclusive discount coupons or free download such as e-books. My favorite tool for creating a reveal tab is Woobox, which is free. 12. Integrate Social Media Sharing Using social media plug-ins or integrating social media sharing buttons on your website makes it easy for your visitors and customers to share your website pages. Once a person shared your content through Facebook and other social media sites, their friends can easily see those links on their Facebook profile and news feed. You could also gain a share from them, which will make the process repeatable in a sense that it can also be shared by their friends of friends—possibly making it viral. This will also help increase your website traffic. social-media-sharing My favorite free social media sharing plug-ins are: Digg Digg Digg Digg by Buffer displays all popular social sharing buttons with count. Flare Although the plug-in isn’t in active development anymore, it features eye-catching and simple social sharing bar that lets your content get shared. Mashshare Mashshare sharing plug-in is a high-performance share functionality inspired by Mashable. The beautifully designed big buttons of “Share on Facebook” and “Tweet on Twitter” are my favorite. 13. Engage with Your Facebook Community Engaging and talking with your community on Facebook could build a strong relationship, trust, and loyalty. The most exciting result about this is that they can also turn as your repeat customers or potential leads. Facebook can also be used as one of your customer support hub. 14. Engage with Other Facebook Pages You might want to engage with other Facebook pages using your Facebook page account. Find those Facebook pages where your customers hang out. Your comment will serve as a link toward your page that can lead to an additional like or following (see below image). You could convert those “likes as fans” into “likes for conversions.” facebook-link-relationship-building 15. Use Images and Videos for Your Content Updates People love images and videos; they can also be seen easily on Facebook News Feed, which makes them easy to engage with. Wishpond’s data says that posts that include photos receive 120% more engagement than the average post, while posts that include photo albums received 180% more engagement. Hot Facebook Marketing Tip: You might want to put a call-to-action text with shortened links on each of your photo descriptions toward your website to gain traffic. My favorite resource for this is Bitly. Why shortened links? Shorter posts get 23% more interaction. Posts with 250 characters can get you 60% more engagement while posts with less than 80 characters can help you gain 66 % more engagement. facebook-shorter-posts 16. Create or Join Facebook Groups Facebook groups have three types of privacy: open, closed, and secret. These different types also serve different functionality and ways to use. Open Group Anyone can see the group, who’s in it, and what members post. Open groups are mainly used to build awareness, authority, and interest in your brand. This is the best group if you want to establish yourself as an expert and to network with others in your industry. The main focus that you should do on open groups is not selling but rather participation and interactions. Closed Group Anyone can see the group and who’s in it. Only members see posts. Closed groups are best to use for customer support purposes. For example, we are using Closed Group for one of my clients current customers who want to share ideas with other users. We also use this for customer support and solve problems. Secret Group Only members see the group, who’s in it, and what members post. Secret members-only groups are great for higher-level discussions that need confidentiality. For example, since I manage lots of teams, companies, and businesses, we use secret groups for collaboration and follow-ups. Other companies find the secret group useful as one way to network with their clients or customers especially for those on coaching, training, or consulting industry.

7. Use the Facebook Plugins

Integrating Facebook Plugins on your website will give you more advantages on branding awareness and followers increase on Facebook. For blogs or websites with sidebars, you may want to use the Facebook Like Box or Like Button.
For your website pages and blog posts, it is best to use the Like Button, although you can actually use them both! You may want to consider doing experiments on what’s the best Facebook plug-in for your website.

8. Use Facebook Ads

You may hate it, but investing on Facebook ads will give your business a lift especially if you’re a start-up or a small business.
Facebook ads aren’t really expensive as you might think; you will love them once you tried to test them to get the best conversion that can impact your followers and your business growth. Consistent testing and experiments are necessary once you use them.
Facebook ads currently help you create your campaign depending on the results you want to gain:

Facebook Page Engagement— Ads that boost your posts and increase likes, comments, shares, video plays, and photo views

Facebook Page Likes— Ads to build your audience on Facebook

Clicks to Website— Ads to encourage people to visit your website

Website Conversions— Ads to promote specific actions for people to take on your website; you’ll need a conversion-tracking pixel to measure your results

App Installs— Ads to encourage people to install your app

App Engagement— Ads that get more activity on your app

Event Responses— Ads to promote your event

Offer Claims— Ads to promote offers you created; you’ll need to use an offer you’ve created on Facebook or create a new one

The setup for each ad varies depending on what results you want to see. Below are few things you might want to consider when you set up your ads:

Target your desired audience (gender, age, locations). If you use Google Analytics display tracking, you can use the data from there and use it for retargeting.

Use an engaging picture if you’re planning to use Facebook ads for your page or external pages.

Use an easy-to-answer or an engaging ads description, here’s an example.

If you’re selling gift items, you might want to put something like this:
“If you think giving gifts can make someone smile, Like Us today!”
Since the text is easily answerable by Yes or No, those people who most likely say “yes” will be converted as your fans. Trust me, this is so effective.
Note: You can only use 90 characters for your Facebook ads text/description.

9. Think Outside the Box and Create Facebook Contest

A 2013 report stated that 35% of Facebook fans like a page so they can participate in contests.
People love contest and free stuffs. Doing a Facebook contest for your fans will give you higher engagement scores and activity. A simple “caption-this-photo” contest can actually bring in 5.5 times more connects than regular posts.
If you sell products, you might want to give one of your products as a prize; whereas if you provide services, perhaps a free 1-hour consultation, designs, or any of your service can be used as the prize. Make sure that everybody can join and don’t forget to promote it!

10. Use the “@ feature” in Facebook

Using the @ feature for Facebook will let your fans feel that they are important and are part of your business page. The Facebook @ feature will let you tag people or even other Facebook pages.
Show gratitude and enthusiasm by using Facebook @ feature whenever your fans appreciate or ask something about your business because it can build a fruitful relationship and loyalty between your business and your customers.

11. Develop a Facebook Reveal Page

Reveal page is a great option if you want to offer an exclusive advantage for your fans. It allows new visitors to like your page first before they can see the details of your events, contest, or deals, which can help you gain more fans and likes.
According to Socially Stacked, 42% of fans like a page to get a coupon or discount. Another study by Wildfire Interactive showed that coupon-based campaigns received the highest engagement rates.
facebook-reveal-page

Bonus Facebook Marketing Tip:
Most businesses that used reveal pages put exclusive discount coupons or free download such as e-books. My favorite tool for creating a reveal tab is Woobox, which is free.

12. Integrate Social Media Sharing

Using social media plug-ins or integrating social media sharing buttons on your website makes it easy for your visitors and customers to share your website pages.
Once a person shared your content through Facebook and other social media sites, their friends can easily see those links on their Facebook profile and news feed.
You could also gain a share from them, which will make the process repeatable in a sense that it can also be shared by their friends of friends—possibly making it viral. This will also help increase your website traffic.
social-media-sharing

My favorite free social media sharing plug-ins are:

Digg Digg
Digg Digg by Buffer displays all popular social sharing buttons with count.

Flare
Although the plug-in isn’t in active development anymore, it features eye-catching and simple social sharing bar that lets your content get shared.

Mashshare
Mashshare sharing plug-in is a high-performance share functionality inspired by Mashable. The beautifully designed big buttons of “Share on Facebook” and “Tweet on Twitter” are my favorite.

13. Engage with Your Facebook Community

Engaging and talking with your community on Facebook could build a strong relationship, trust, and loyalty. The most exciting result about this is that they can also turn as your repeat customers or potential leads.
Facebook can also be used as one of your customer support hub.

14. Engage with Other Facebook Pages

You might want to engage with other Facebook pages using your Facebook page account. Find those Facebook pages where your customers hang out.
Your comment will serve as a link toward your page that can lead to an additional like or following (see below image). You could convert those “likes as fans” into “likes for conversions.”
facebook-link-relationship-building

15. Use Images and Videos for Your Content Updates

People love images and videos; they can also be seen easily on Facebook News Feed, which makes them easy to engage with.
Wishpond’s data says that posts that include photos receive 120% more engagement than the average post, while posts that include photo albums received 180% more engagement.
Hot Facebook Marketing Tip:
You might want to put a call-to-action text with shortened links on each of your photo descriptions toward your website to gain traffic. My favorite resource for this is Bitly.
Why shortened links? Shorter posts get 23% more interaction. Posts with 250 characters can get you 60% more engagement while posts with less than 80 characters can help you gain 66 % more engagement.
facebook-shorter-posts

16. Create or Join Facebook Groups

Facebook groups have three types of privacy: open, closed, and secret. These different types also serve different functionality and ways to use.

Open Group
Anyone can see the group, who’s in it, and what members post.Open groups are mainly used to build awareness, authority, and interest in your brand. This is the best group if you want to establish yourself as an expert and to network with others in your industry. The main focus that you should do on open groups is not selling but rather participation and interactions.

Closed Group
Anyone can see the group and who’s in it. Only members see posts.Closed groups are best to use for customer support purposes. For example, we are using Closed Group for one of my clients current customers who want to share ideas with other users. We also use this for customer support and solve problems.

Secret Group
Only members see the group, who’s in it, and what members post.Secret members-only groups are great for higher-level discussions that need confidentiality. For example, since I manage lots of teams, companies, and businesses, we use secret groups for collaboration and follow-ups.
Other companies find the secret group useful as one way to network with their clients or customers especially for those on coaching, training, or consulting industry.

Business Details